WhatsApp Business API – GST Legal Name vs Display Name

My GST Legal Name and WhatsApp Display Name are different. Will it be approved?

👉 Yes, it is possible. Meta (WhatsApp) does not require your Display Name to be the same as your GST legal name, but the brand must be verifiable and consistent.

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    GST Legal Name → This is your registered business name (as per GST certificate / incorporation docs).

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    WhatsApp Display Name → This is the customer-facing name on your WhatsApp profile. It should represent your brand, product, or service.

Example:

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    GST Legal Name → XYZ Retail Pvt Ltd

  •  

    WhatsApp Display Name → FreshMart Grocery

 
🔑 Important Approval Conditions:

  1.  

    The display name must represent your brand identity (website, social media, logo, etc.).

  2.  

    Supporting documents may be required if the Display Name is different from GST name.

  3.  

    Meta may reject if the name is too generic (e.g., “Clothes” or “Shoes”) or misleading.

  4.  

    If your brand is owned by another legal entity, you may need to submit proof (like brand authorization).

 


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