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  ✅ Works using device-based connection (scans QR code of your phone).

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  ✅ Can be integrated with workflows for notifications & 1:1 messages.

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  ❌ Not official – depends on phone/device being active.

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  ❌ No guarantee of delivery for bulk campaigns.

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  ❌ WhatsApp can block numbers if spam is detected.

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  ✅ Officially approved by Meta.

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  ✅ Directly integrates with our workflow Automation.

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  ✅ Can send bulk marketing messages, transactional alerts, reminders, etc.

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  ✅ No dependency on phone – messages are sent through WhatsApp Cloud API

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  ✅ High delivery rate and compliance with WhatsApp’s policies.

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  If you’re testing with a small base → WhatsApp Sender (unofficial) is fine.

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  If you have a large client base & need scale + compliance → WABA is the right choice.

✅ Assurance: Yes, WhatsApp Business API (WABA) integrates directly with our automation workflows. That means you can:

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  Trigger messages based on forms, pipeline stages, CRM updates, etc.

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  Automate customer journeys at scale.